In early 1989, She signed an endorsement deal with soft drink manufacturer Pepsi. Madonna debuted her new song, "Like a Prayer", in a Pepsi commercial and also made a music video for it. The video, which features many Catholic symbols such as stigmata and burning crosses, was condemned by the Vatican.Since the commercial and music video were nearly identical, Pepsi was unable to convince the public that their commercial had nothing that could be deemed inappropriate. They revoked the commercial and cancelled their sponsorship contract with Madonna.
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