Beyonce - Sing and Dance at the Oscars

Beyonce will sing and dance at the Oscar... With the audiences for the Academy Awards dropping at an alarming pace with each year, the organizers and ABC have seemingly come up with the perfect solution to get people back on board. Rumor in the industry has it that this year’s gala will feature an amazing singing and dancing number combining some of the hottest stars of today, including Zac Efron, Beyonce and Hugh Jackman.

According to reports from E! Online and MTV, this year’s show will be a genuine singing extravaganza that will hopefully bring back part of the younger demographic, currently leaving by the thousands because the show is too boring and outdated. As it happens, the sponsors are also leaving with the audiences, which clearly puts ABC in quite a hot spot.

"Beyonce will reportedly perform with Zac Efron and Vanessa Hudgens at the Oscars this Sunday in a musical extravaganza directed by Baz Luhrmann. The camp spectacle will also include singing from host Hugh Jackman and 'Mamma Mia' stars (and real life couple) Dominic Cooper and Amanda Siegfried." MTV reports. According to sources on the inside, rehearsals have already started – which, come to think of it, is only natural since the awards will take place this weekend.

Yesterday, it emerged that ABC was having serious troubles with this year’s telecast, as rumors began pouring in that cosmetics giant L’Oreal had dropped out of the ad race. Along with it, it was said, several others were thinking of doing the same on account of the dropping ratings and the target demographic of the Oscars (over 40s), which clearly did not correspond to their target – for instance, L’Oreal addresses young women.

"Besides losing a backer with deep pockets – since 2004, L’Oreal’s Academy Awards spend has added up to a cool $40.9 million, per TNS Media Intelligence – ABC is heading into the week with a significant chunk of unsold inventory. Last year, L’Oreal bought 180 seconds of air time, according to Nielsen Monitor-Plus, the second-largest investment behind General Motors (210 seconds). At an average cost of $1.7 million, the two clients combined to invest $22.1 million in last year’s Oscars.” MediaWeek reported yesterday.

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